We might think we know all there is to know about designing a website. Then we get confused when it’s not as successful as we thought it would be. Well, here are a few web design misconceptions that might be keeping your website from being the best it can be.
Success is immediate
Like exercising the results of your work are not immediate, but those that keep at at are rewarded. Work hard on developing remarkable content, and continue to improve your website. It may take awhile, but with hard work you’ll reach your goals.
Your home page matters the most
Yes, your home page is definitely important; it’s the first thing many visitors will see regarding your site. However, if you spend all of your time on the homepage, the rest of your pages will be affected. Imagine being the visitor on a site where all the work and resources clearly went into the homepage. You’re in Google and you click on a link. It takes you to the homepage of a website. It looks like the epitome of perfect web design! You want to learn more about this site, so you click on another tab. This one takes you to an underdeveloped, unorganized/boring page. Would you stay on the site? I wouldn’t.
Whitespace should be filled
Whitespace is good to have on your website because it makes the site seem less cluttered. You don’t want to add anything that doesn’t need to be there just to fill the whitespace. This only makes your website look busier, which is not what your visitors want to see.
The more “cool stuff” you add, the better
Unique fonts and pictures are good, but if you add too much of them, it can become distracting. Also, if those “cool pictures” are stock photos, use them sparingly. Stock photos often look fake and generic, which doesn’t look good. Either use your own photos or make sure the stock photos aren’t too obvious.
You don’t need a mobile or responsive site
Oh, yes you do! With all the modern technology, you should not be assuming that your average visitor will be viewing your site through a computer. In fact, it might even be more likely that they will be visiting on a mobile device like a phone or a tablet. Not having a mobile or responsive site will make it very difficult to get the traffic you want.
Adobe Flash visuals are great!
Some of them might be, but unfortunately a lot of people wouldn’t know about that because Flash doesn’t work on their device. When a site uses Flash, it can be very frustrating when it doesn’t work, and you definitely don’t want your visitors to be frustrated.
You view your website like your visitors do
It would be really nice to be able to look at your site from a non-biased perspective. It would probably help you out a lot. Unfortunately, it’s very hard to do. You’re too close to your website and its content to see it as if you’re a visitor. You can look at it and say, “That looks great! I would hire us!” But unless you have an outsider’s opinion, your thoughts on what the visitors see will likely not be accurate.
If you’ve been having trouble with the traffic on your website, hopefully this has helped you identify the problem. If you’re getting ready to start designing your website, hopefully this has helped you know what to avoid. In either case, good luck!