When Google actually announces a change in their algorithm, those in our industry take note. With this latest announcement, we think that you should take note too.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.“
So what does this mean? Some are calling it “Mobilegeddon”, others call it the “The Mobile Apocalypse”…
Here’s what we say – your site should be mobile friendly by now.
And now, if it’s not, expect Google to look more favorably at your competition who are mobile ready when it comes to search ranking.
So what do you do?
Re-theme your site using responsive design. Responsive design means that your site will adapt to a viewers device whether it’s a desktop computer, tablet or mobile phone. The term and concept have been around for awhile and here at Blackbird, we have long since adopted a “mobile first” approach when it comes to web design.
Create a mobile theme. While often not the best approach, you can create a companion “mobile only” site where visitors with mobile devices are redirected to this ” friendlier” version. Perhaps a short-term solution that gives you time to put together a comprehensive redesign strategy.
Due for a redesign anyway? Chances are, if your site isn’t mobile friendly by now that you may be due for a redesign.
If you are using a CMS (Content Management System) like WordPress, or Drupal you will find themes that are available for purchase that you can install and use. If you’re not using a CMS, then it’s a more compelling case that you are ready for a redesign.
Accommodating your mobile visitors is imperative to marketing your products and services and should be a part of your digital marketing strategy. With this latest announcement, it may be worth the investment now before your site traffic takes a hit.
Wondering where you stand: Take the Mobile-Friendly Tests.