May 19, 2016

How to Write a Blog Post Your Audience Will Love to Read

by blackbird

When you write a blog, you usually do it hoping that people will read it, right? Of course! But if your blog is boring or unorganized, not many people will stick around to read the entire thing…if any of it. Here are some helpful tips to improve your blogs to keep the readers invested from beginning to end. 

Choose a good blog topic by…

…thinking of your audience

When you’re deciding what to write your blog on, make sure it’s something that your audience wants to read. If you’re not getting the traffic you would like on your blog, maybe it’s because your blog topics don’t appeal to your audience.

…reading other blogs for ideas

Reading blog articles from similar sites is a great way to come up with ideas. You can see what your competitors are posting and what their audiences are looking to read.

…staying relevant to your objectives

This goes along with thinking of your audience. They won’t want to read blogs on something that is completely unrelated to your company. At Blackbird, our objectives are in the web design and marketing realm. We wouldn’t post a blog on how to make the perfect broccoli casserole because that wouldn’t be relevant to our company goals.

Create a title that will catch readers’ attention

So, you’ve come up with the perfect topic to write your blog on. Now, it’s time to create a title. When thinking of titles, you want to make sure that it accurately reflects the content so the readers know exactly what they’re getting into when they click on your blog. You also want to make it stick out. You can do this by making the title fun, using strong language, or getting right to the point of the blog. If someone is looking for how to improve their blogs, our title makes it clear that’s what they’re going to learn.

Use first person

Using first person gives your blog a conversational feel. It’s easier to understand because that’s how we speak. Writing in third person might be okay for a college thesis paper, but in blogs, third person just sounds awkward and technical.

Tell a story

According to Neil Patel (http://blog.hubspot.com/marketing/how-to-write-interesting-content#sm.000011sqswb6k1e5lsc42szoaifgm), “When the brain hears a story, it engages inneural coupling, a phenomenon that makes the brain actually experience the ideas being set forth in the story. The brain also releases Dopamine, the “happy chemical,” at emotional high points in the story.” Telling a story in your blog can peak the reader’s interest and keep them invested in your blog.

Break up paragraphs

This goes for any kind of writing: creative, technical, blogs, etc. When I was taking a creative writing course in college, we had to read each other’s short stories. When it looked like someone hadn’t pressed the enter key at all, my brain shut down. I just didn’t want to read it. Neglecting to use paragraphs can look both intimidating and unorganized, which is not what you want your readers to think when they see your blog.

Don’t be longer than you need to be

When you had to write papers in school, you had to make sure you were adding enough information to meet the minimum word count the teacher set. You might have added whatever you could just to make sure it was long enough. Don’t do this with blogs. Your teacher won’t be reading your blog to give you a grade. Your readers will be reading it to get quick information. They probably won’t want to read through eight pages, so feel free to make your blogs brief as long as you’re still being informational.

Be clear

Clarity is extremely important when writing your blogs. You don’t need to make things too technical or use metaphors. When someone clicks on your blog, it’s because they want quick information on a topic. They don’t want to try and interpret what you’re trying to say if you’re being too complicated.

By using these helpful tips, you’ll hopefully attract more readers to your blogs and keep them invested until the last sentence.