Website Accessibility eBook

Extraordinarily Better

How prioritizing accessibility leads to better digital experiences—and better business.

Why accessibility matters illustration

How many opportunities do we have to dramatically improve people’s lives?

A textbook will tell you that accessibility refers to how a person uses a digital product, such as a website, an app, or a system, and how that digital product serves them. There are federal regulations that define accessibility requirements for web- and computer-based services.

That is accurate. But it’s not the whole story.

Accessibility isn’t just a checkbox exercise. It’s a mindset.

Think of this this way: There are nearly eight billion people on this planet, each with different needs and a different life story. Almost 60% of the population has internet access, which means your website has 4.7 billion potential visitors.

Accessibility means creating a digital experience that welcomes and accommodates as many of those people as possible. An accessible website is a pleasure for everyone to use, with no barriers to entry for people who need some extra support.

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