Unless you lived on a deserted island for the past 20 years, you are surely familiar with the standard .com, .net, .org, and even .us or .biz domain extensions or “top level domains”. And if you have been paying close attention, you may have also noticed more and more new domain name extensions popping up on the web.
- Country-code top-level domains (ccTLD) — Each ccTLD identifies a particular country and is two letters long. The ccTLD for the United States, for example, is .us
- Infrastructure top-level domain — There is only one TLD in this group, ARPA (Address and Routing Parameter Area). The Internet Assigned Numbers Authority (IANA) manages this TLD for the IETF.
- Sponsored top-level domains (sTLD): These are overseen by private organizations.
- Generic top-level domains (gTLD) — These are the most common and familiar TLDs. Examples include “com” for “commercial” and “edu” for “educational.” Most gTLDs are open for registration by anyone, but there is also a subgroup that is more strictly controlled.
If we look closer at the gTLD category,you may notice that a number of new and exciting extensions have recently become available for purchase. There are a number to choose from, and perhaps you may find more availability of great domain names within these new extensions which may not be available in .com or .org.
Here at Blackbird we’re kind of excited about this. We have long since hoped that we could get the domain blackbird.com, but no such luck. We aren’t crazy about our current domain name either blackbirdi.com (which stands for Blackbird Interactive). It’s hard to say on the phone without someone misinterpreting as “blackbirdeye.com” or even worse, pronouncing it as “blackbirdie”.
Well considering what is now available, we are looking at perhaps trying one of these new and less common gTLDs.
What do you think of www.blackbird.digital?
It may take some time or perhaps a minor revolution to get everyone into a new mindset that your local insurance company is no longer located at their once and present .com, but now sports the new .insurance, or that your local watering hole changed over to a .bar extension.
But maybe not.
I think it’s likely a matter of time before these new domain extension become the norm, as new companies or organizations begin to find out that the “perfect domain name” has already been taken or even worse, hijacked and squatted on by someone.
We say fear not. Why not go against the grain and try one of these new gTLDs? There’s plenty of extensions to go around for any sort of website you wish to market.
Similar to the new gTLDs, large corporations are also getting into the mix by purchasing their own “dot” brands (sTLDs). Soon what comes after the “dot” may be brand names a like .apple or .nike. These .brands will soon be solely owned and operated by the companies themselves, and will offer their customers the assurances that they’re connected to that specific brand and their content. These .brand applications come with a hefty price tag, but a great benefit to any major corporation willing to market directly to it’s customers.
And perhaps the big brands will help change all of our mindsets, and expect something different after the dot.
It’s still a little premature to overhaul all the current .com’s, but it’s never too late to put some stock into the future and buy that ideal gTLD. Go on, explore the new gTLDs and find a great domain name – one that you may never see available on .com (at an affordable price).
Ready to get started? Here’s some of our favorite, less known domain extensions:
Have a look for yourself, and reserve a gTLD that works for you.