Laketran is Lake County’s regional public transportation system providing a family of services including: six in-county Local Routes, four commuter Park-n-Ride routes to Cleveland door-to-door Dial-a-Ride.
Since 2013, Blackbird has worked with Laketran to improve their marketing and communication aimed at Lake County, Ohio residents.
With complex local, commuter, and on-demand transportation services, information about routes, times, and fares demanded clear and concise visual communication. Our partnership began with developing route wayfinding systems and signage, pamphlet and physical marketing materials design, and a website refresh with WordPress CMS replatform.
We continue to help Laketran transform their agency by embracing technology as they continuously improve and streamline their operations as well as their communication with their constituents. Through this, our collective effort has earned Laketan numerous awards and recognition both locally and nationally.
~ Julia Schick, Laketran
Let’s make something great together.