Team NEO is a business and economic development organization focused on accelerating economic growth and job creation throughout the 18 counties of Northeast Ohio.
In Spring 2019, Team NEO reached out to us to redesign their website.
Their current website had a bit of an identity crisis – “Cleveland +”, “Cleveland + Living”, and “Team NEO” were all brands that the organization put forth. The site experience presented each visitor with a “choose your brand” decision, which posed a question to the visitor that they were likely not sure of the answer. As expected, the home page had high bounce rates. If a user managed to move beyond the home page, they were given an interface that was a bit dated and confusing to navigate.
Even with a tight deadline, we highly recommended that we spend some time up front to consider information architecture before we delved into wireframing. This foresight proved to be a major part of the forthcoming site’s success. We reorganize the backend utilizing WordPress. Our development team created a thoughtful and elegant administrator experience. We integrated Pardot forms and optimized the site for search engine visibility.
The result was proved to be a success with 50% site traffic increase, and an over 30% decrease in bounce rate. In late 2019, Team NEO hired us again to complete a new website for the Smart Manufacturing Cluster of Northeast Ohio. We are slated to collaborate on two new key projects in 2020.
~ Kenrda Kornatowski, Team NEO
User experience designers. WordPress experts.
